Vehicle Advertising Guide

The maths of moving media

A branded vehicle generates thousands of daily impressions across every trip, errand and parking spot — for a one-time production cost. Amortised over the years a quality wrap lasts, vehicle branding delivers one of the lowest costs per impression in all of advertising.

Full wrap, partial wrap or decals?

• Full wraps: maximum impact and professionalism; the vehicle becomes the brand
• Partial wraps: strong presence at lower cost — smart for fleets
• Decals and magnetic panels: entry-level, flexible, easily updated

The right choice balances budget, vehicle roles and how long the branding should serve.

Design rules for the road

Vehicles are read at distance and in motion: company name and what you do, a phone number or short URL, and clean bold contrast. Cluttered wraps look busy in the studio and invisible at 60km/h. Less, bigger, clearer.

Professional trade dress builds trust

For trades and services, a cleanly branded vehicle outside a customer's home is social proof to the entire street — and signals an established operation before you've said a word. Informal competitors can't fake it.

Beyond your own fleet

No fleet, or want more coverage? Our advertising bikes and mobile billboard campaigns extend the same moving-media logic with targeted routes, GPS tracking and weekly reporting — from R5,500/month.

At a glance

• Thousands of daily impressions, one-time cost
• Wrap level to match budget and role
• Readable at distance: less, bigger, clearer
• Branded vehicles = neighbourhood social proof
• Extend reach with our ad bikes & billboards

Frequently asked questions