Google Ads Pricing South Africa
Transparent Google Ads management pricing for SA businesses. Management fees, ad spend recommendations and ROI expectations. Free Google Ads audit.
Google Ads Pricing South Africa
Understanding Google Ads pricing in South Africa: the difference between management fees and ad spend, what to budget and what results to expect at each investment level.
How Google Ads Pricing Works
Google Ads has two costs: the ad spend (paid directly to Google, per click) and the management fee (paid to your agency to build and optimise the campaigns). Most SA agencies charge a management fee of 10-20% of ad spend or a flat monthly fee.
Starter -- R3,500/month management + R5,000+ ad spend
Suitable for businesses in lower-competition niches or targeting a specific local area. Expect 50-150 clicks/month at R33-100 per click. Works well for professional services, specialty retail and local service businesses.
Growth -- R6,000/month management + R15,000+ ad spend
For most established SA businesses in competitive categories. 300-600 clicks/month. Includes search campaigns, remarketing and call tracking. Expect 20-60 leads/month depending on your landing page and offer.
Scale -- R10,000/month management + R30,000+ ad spend
For businesses ready to dominate Google Ads in their category. Multiple campaigns, YouTube and Display retargeting, Shopping ads (eCommerce), advanced audience targeting. Full-funnel Google advertising.
Average Cost Per Click in SA by Industry
Legal services: R80-300/click. Financial services: R60-200/click. Medical: R50-150/click. Home services: R20-60/click. Retail: R10-40/click. Costs vary by keyword competition, quality score and time of day.
Related Pages
Google Ads Pricing South Africa.
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