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Google Ads
South Africa.

Google Ads campaigns that put your business in front of high-intent buyers and convert them.

3.5B
Google Searches Daily
R5k–R10k
Min. Recommended Spend
< 30 Days
To First Leads
Certified
Google Partner Status

Google Ads for South African Businesses

When someone searches 'commercial lawyer Cape Town' or 'IT support Sandton', they are not browsing — they are ready to engage. Google Ads places your business at the top of these high-intent searches, ahead of competitors, the moment a potential client is most likely to convert.

Digitalx's Google-certified specialists build tightly structured campaigns: tightly themed ad groups, responsive search ads, strategic match types and comprehensive negative keyword lists. We write compelling ad copy that speaks to your client's need and builds dedicated landing pages optimised for a single conversion goal.

Why Your Business Needs Google Ads

Landing page optimisation is where most agencies fall short. We build campaign-specific pages and install conversion tracking via Google Tag Manager covering calls, form fills and WhatsApp clicks — so every lead is attributed to the exact ad and keyword. We run weekly bid optimisation and expand into Display, Discovery and YouTube where appropriate.

What's Included

  • Google Ads certified specialists
  • Search, Display, Shopping & YouTube
  • Dedicated landing page creation
  • Google Ads conversion tracking
  • Comprehensive negative keyword management
  • Weekly bid & budget optimisation
  • Competitor conquest campaigns
  • Monthly cost-per-lead reporting

Tools & Technology

⚙ Google Ads (all types)⚙ Google Analytics 4⚙ Tag Manager⚙ Google Merchant Centre⚙ SEMrush⚙ SpyFu⚙ Unbounce⚙ CallRail⚙ Looker Studio

Our Google Ads Process

01
Account Audit/Setup
Set up conversion tracking, GA4 linking and account structure. For existing accounts: full audit and rebuild.
02
Keyword Research
Research hundreds of keywords, group by intent, build campaign structure for maximum Quality Score.
03
Ad Copy & Landing Page
5–10 ad variations per ad group + dedicated landing pages. All reviewed before going live.
04
Launch & Monitoring
Launch with conservative bids. Monitor daily in first 2 weeks. Adjust based on data.
05
Weekly Optimisation
Search term reports, negative additions, bid adjustments, new ad copy tests.
06
Monthly Reporting
Impressions, CTR, CPC, conversions, cost-per-conversion and ROAS. Strategy for next month.

Frequently Asked Questions

Minimum budget?

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R5,000–R10,000/month ad spend for most B2B services. R10,000–R30,000+ for competitive categories.

Can you take over existing accounts?

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Yes — full audit, identify issues, rebuild while preserving useful historical data.

How do I track results?

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Conversion tracking records every call, form submission and WhatsApp message. Full attribution in monthly report.

Do you do Google Shopping?

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Yes — Performance Max and Shopping campaigns for Shopify and WooCommerce clients.

What is remarketing?

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Shows ads to previous website visitors. 2–3x higher conversion rates. Significantly lower CPC.

How long to see results?

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Leads from day one. First 30 days is learning phase. Months 2–3 show significantly improved cost-per-lead.

Technology partners & powered infrastructure

Connectivity powered by ICTGlobe — South Africa's leading business network operator

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